Psychology of language

Language forms

narrative and paradigms, propositional calculus, parts of speech, inflectional forms

What is said is one of the most specific manifestations of our thoughts, attitudes and preferred ways of action: it can be recorded, written down and subjected to a reliable and precise quantitative and qualitative analysis. Studying language is our passion and the most basic method of work.

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Markets are conversations

Strategy and innovation

motivation and loyalty, trends, segments, managers, systems

The ability to decentralise, i.e. to go beyond one’s own needs, thoughts and aspirations, is a prerequisite for understanding company’s strategic communities and market opportunities. The lack of precise mapping of competition’s position, its strategic business units and currently implemented tactical manoeuvres expose our best ideas and investments to a huge risk.

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Analysis of facial expressions

Emotions and motivation

Facial Action Coding System, Paul Ekman 70'

The Facial Action Coding System was published by Paul Ekman and Wallace Friesen in Facial Action Coding System: A Technique for the Measurement of Facial Movement in 1978. This publication has forever changed the modern way of thinking about emotions and the approach to their recognition and research.

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Manager development programme

Action Logic

models of adult human development, stages and crises

In our work, we meet people characterised by extremely different Action Logic. Some think almost exclusively about themselves and what is most important to them: they destroy motivation, commitment, joy and optimism around themselves. Others can listen, understand and surround their team with a special kind of care: if they can lead others, they become effective leaders in their communities.

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Psychology of language

Language forms

narrative and paradigms, propositional calculus, parts of speech, inflectional forms

What is said is one of the most specific manifestations of our thoughts, attitudes and preferred ways of action: it can be recorded, written down and subjected to a reliable and precise quantitative and qualitative analysis. Studying language is our passion and the most basic method of work.

Read more

Markets are conversations

Strategy and
innovation

motivation and loyalty, trends, segments, managers, systems

The ability to decentralise, i.e. to go beyond one’s own needs, thoughts and aspirations, is a prerequisite for understanding company’s strategic communities and market opportunities. The lack of precise mapping of competition’s position, its strategic business units and currently implemented tactical manoeuvres expose our best ideas and investments to a huge risk.

Read more

Analysis of facial expressions

Emotions and
motivation

Facial Action Coding System, Paul Ekman 70'

The Facial Action Coding System was published by Paul Ekman and Wallace Friesen in Facial Action Coding System: A Technique for the Measurement of Facial Movement in 1978. This publication has forever changed the modern way of thinking about emotions and the approach to their recognition and research.

Read more

Manager development programme

Action Logic

models of adult human development, stages and crises

In our work, we meet people characterised by extremely different Action Logics. Some think almost exclusively about themselves and what is most important to them: they destroy motivation, commitment, joy and optimism around themselves. Others can listen, understand and surround their team with a special kind of care: if they can lead others, they become effective leaders in their communities.

Read more
Our offer

Psychology of communication

“Everything we do at Whitefox is about communication in any case.”

Regardless of whether we present managers with their favourite words, phrases and grammatical structures, or describe how customer’s facial expressions and the underlying emotions will affect the sale of a new product, everything boils down to the ability to listen and speak carefully.

Development programmes

We provide the Development Centre and training courses for managers, traders and R&D departments.

Strategic workshops

We create development strategies that connect companies with their customers’ and employees’ needs and motivations.

Competency models

We develop and implement models of soft and technical competencies.

HRM platform

We provide HRM services supporting all key HR processes, and AC/DC tests and studies.

It would be difficult to understand our customers and employees in a situation where we would listen: a. only to our own fears and sorrows, b. our own ideas and assumptions that we deem as solely legitimate, c. our own short-term small goals and aspirations that are specifically measured. It is then that we most often remain silent and suspend emotions, or shout and control everything. We end in crisis and conflict.

Assessment and

Development

Center

At AC/DC sessions organised by Whitefox, we work with recordings of conversations and meetings.

White foxes’ blog

Whitefox exercises

„The purpose of Whitefox exercises is to overcome your own communication style and patterns of action.”

Below, we have prepared additional educational materials for you that summarise selected training topics. Available: audio-tips containing words, phrases and expressions of key importance for the relevant competency; written exercises helping to apply effective thinking and action patterns in practice; tests and evaluators supporting the assessment of prudent decisions and applied solutions. Enjoy.

Strategic management

Instructions. The exercise helps acquire a development strategy aimed at recognising needs, values and emotions of customers, actions taken by competitors, trends and innovations.

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Building solutions

Audio-tip. The exercise helps master skills involving the method focused on solutions where talking about the future and opportunities is of strategic importance.

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Communication

Audio-tip. The exercise is an introduction to basic forms of communication, such as: open and closed questions, paraphrasing, speaking with understanding, reflection.

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H2H sales

Test. The evaluator makes it possible to verify the value of a sales opportunity. It enables to assess what opportunities we have to convince a customer to our offer, and what we nee...

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Negotiations

Audio-tip. The exercise contains forms of statements of key importance for negotiations, such as: structuring a conversation, building a coalition, formulating ideas, listening, argu...

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Conversations with patients

Training and development programs for medical personnel are a particular area of activity of Whitefox. You can count on a special offer and preferential price conditions.

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Language, emotions, developmental models

Linguistic method

3000 transcripts of AC/DC exercises, 152 language forms, 10,000 photos of emotional expression, 500 facial analysis points

The Whitefox Statement Coding System was created on the basis of an analysis of over 3,000 transcripts recorded during the Assessment and Development Centre sessions, exercises and simulations.

Our research repository includes: superior-subordinate conversations, conversations with a team, B2B and B2C trade talks, customer service conversations, negotiations, interviews in respect of work organisation, group discussions on strategic planning and management, presentations.

Based on the analyses of collected recordings, and using studies and theories in the field of language psychology, linguistics and leadership, we have identified 152 language forms that directly affect effective communication in the above-listed contexts. During our training courses, we particularly focus on discussing and training the words, phrases and grammar structures guaranteeing that your managers and salespeople will achieve their goals because of the way they talk.

Everything we do at Whitefox is about communication in any case. Communication is the language, emotions and logic of action. However, it is the language that is the key to change and growth.

An important part of almost all developmental activities performed by Whitefox is the improvement of the ability to read emotional expressions that precede everything we hear and say.

To practice and master the recognition of emotional states of other people, we use computer software developed based on a manual analysis of 10,000 photographs showing 7 basic emotions. The application creates a face grid composed of 500 key points that enable to monitor even the slightest movements of muscles involved in emotional expressions.

Whitefox specialises in analysing the language characteristic for particular stages of adult human development. Leadership models and logic of action of 15% most effective leaders (individualist, strategist) are the heart of our system.

Individual clients

Open training

"We invite you to take classes in the open training formula."
11 Nov, 19

Team leadership

independence and initiative; delegation of tasks; provision of feedback; development of motivation and employee competencies ...[+]

27 Nov, 19

AC/DC – recruitment and selection

licence for the AC/DC Whitefox package; behavioural observation training; report preparation and provision of feedback (mentoring), real AC/DC session simulation, supervision ...[+]

08 Jan, 20

B2B sales

Contacts and relationships; acquiring information; recognition of influence and power; gaining knowledge about customer’s goals, plans and commitments, recognition of competition; development of relationships, coalitions and alliances ...[+]

 
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24 Oct, 19

DC session for managers

Exercises in respect of managerial competencies: leadership, team leadership, building solutions, collaboration, about 20-page individual report with developmental recommendations, 2-hour meetings – dedicated feedback ...[+]

HR processes

HRM platform

"The Whitefox app supports the implementation of key HR processes."

Job descriptions

Job description sheet: key tasks, authorisations and responsibilities, education, languages, experience, key performance indicators (KPIs), soft and hard competencies
Competency model: list of competencies, indicators and scales

Implementation

Implementation checklist: preparation of the position, first day, probationary period assessment by manager
Onboarding: becoming familiar with the company and goals of the position, provision of information about projects and collaborating departments
Briefing record A: rules and procedures, accounts and permissions in IT systems, pick-up of equipment (phone, computer, card)

Training and development

Development goals: planning a conversation with a manager
Measurement of effectiveness: assessment of achievement of training goals made for each participant by their manager
Suppliers’ assessment: post-training questionnaires, reports

Assessment

Scope: soft and hard (technical) competencies, key performance indicators, assessment of collaboration, assessment of training effectiveness.
Formula: periodic 180-degrees assessment, joint assessment, 360 feedback.
Reports: comparison of differences and averages, distribution of scores for competencies, assessment of training, development goals

Recruitment and selection

Recruitment: talent matrix: assessment of potential and effectiveness
Succession plan: candidates, identification of successors
Selection: behavioural interview, sets of questions and answer keys, tests, Assessment Centre exercises online

Termination of collaboration

Offboarding: transfer of duties, overdue leaves and advances not accounted for, closing of accounts in IT systems, deactivation of cards and authorisations, return of provided equipment
Exit Interview: assessment of working conditions at the position, collaboration with the team and superior, proposals and suggestions for improvements

Demo - login

Try the Whitefox app by launching the interactive demo version online, without having to register first