Psychology of language
Language forms
narrative and paradigms, propositional calculus, parts of speech, inflectional forms
What is said is one of the most specific manifestations of our thoughts, attitudes and preferred ways of action: it can be recorded, written down and subjected to a reliable and precise quantitative and qualitative analysis. Studying language is our passion and the most basic method of work.
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Markets are conversations
Strategy and innovation
motivation and loyalty, trends, segments, managers, systems
The ability to decentralise, i.e. to go beyond one’s own needs, thoughts and aspirations, is a prerequisite for understanding company’s strategic communities and market opportunities. The lack of precise mapping of competition’s position, its strategic business units and currently implemented tactical manoeuvres expose our best ideas and investments to a huge risk.
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Analysis of facial expressions
Emotions and motivation
Facial Action Coding System, Paul Ekman 70'
The Facial Action Coding System was published by Paul Ekman and Wallace Friesen in Facial Action Coding System: A Technique for the Measurement of Facial Movement in 1978. This publication has forever changed the modern way of thinking about emotions and the approach to their recognition and research.
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Manager development programme
Action Logic
models of adult human development, stages and crises
In our work, we meet people characterised by extremely different Action Logic. Some think almost exclusively about themselves and what is most important to them: they destroy motivation, commitment, joy and optimism around themselves. Others can listen, understand and surround their team with a special kind of care: if they can lead others, they become effective leaders in their communities.
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Psychology of language
Language forms
narrative and paradigms, propositional calculus, parts of speech, inflectional forms
What is said is one of the most specific manifestations of our thoughts, attitudes and preferred ways of action: it can be recorded, written down and subjected to a reliable and precise quantitative and qualitative analysis. Studying language is our passion and the most basic method of work.
Read more
Markets are conversations
Strategy and
innovation
motivation and loyalty, trends, segments, managers, systems
The ability to decentralise, i.e. to go beyond one’s own needs, thoughts and aspirations, is a prerequisite for understanding company’s strategic communities and market opportunities. The lack of precise mapping of competition’s position, its strategic business units and currently implemented tactical manoeuvres expose our best ideas and investments to a huge risk.
Read more
Analysis of facial expressions
Emotions and
motivation
Facial Action Coding System, Paul Ekman 70'
The Facial Action Coding System was published by Paul Ekman and Wallace Friesen in Facial Action Coding System: A Technique for the Measurement of Facial Movement in 1978. This publication has forever changed the modern way of thinking about emotions and the approach to their recognition and research.
Read more
Manager development programme
Action Logic
models of adult human development, stages and crises
In our work, we meet people characterised by extremely different Action Logics. Some think almost exclusively about themselves and what is most important to them: they destroy motivation, commitment, joy and optimism around themselves. Others can listen, understand and surround their team with a special kind of care: if they can lead others, they become effective leaders in their communities.
Read morePsychology of communication
“Everything we do at Whitefox is about communication in any case.”Regardless of whether we present managers with their favourite words, phrases and grammatical structures, or describe how customer’s facial expressions and the underlying emotions will affect the sale of a new product, everything boils down to the ability to listen and speak carefully.
Development programmes
We provide the Development Centre and training courses for managers, traders and R&D departments.
Strategic workshops
We create development strategies that connect companies with their customers’ and employees’ needs and motivations.
Competency models
We develop and implement models of soft and technical competencies.
HRM platform
We provide HRM services supporting all key HR processes, and AC/DC tests and studies.
It would be difficult to understand our customers and employees in a situation where we would listen: a. only to our own fears and sorrows, b. our own ideas and assumptions that we deem as solely legitimate, c. our own short-term small goals and aspirations that are specifically measured. It is then that we most often remain silent and suspend emotions, or shout and control everything. We end in crisis and conflict.
Development
CenterAt AC/DC sessions organised by Whitefox, we work with recordings of conversations and meetings.
We do not talk about poor communication of a relevant manager: we say that for 8 hours, he/she asked 2 open questions, and 3% of his/her facial expression during the recording comprised of happiness. We also do not talk about good communication: we say that, during the session, the tested person paraphrased statements of the persons he/she was talking to 15 times, and the microexpression of joy appeared, on average, every 30 seconds.
Little, much, few, many this does not mean anything.
Whitefox exercises
„The purpose of Whitefox exercises is to overcome your own communication style and patterns of action.”Below, we have prepared additional educational materials for you that summarise selected training topics. Available: audio-tips containing words, phrases and expressions of key importance for the relevant competency; written exercises helping to apply effective thinking and action patterns in practice; tests and evaluators supporting the assessment of prudent decisions and applied solutions. Enjoy.
Strategic management
Instructions. The exercise helps acquire a development strategy aimed at recognising needs, values and emotions of customers, actions taken by competitors, trends and innovations.
Read DetailsBuilding solutions
Audio-tip. The exercise helps master skills involving the method focused on solutions where talking about the future and opportunities is of strategic importance.
Read DetailsCommunication
Audio-tip. The exercise is an introduction to basic forms of communication, such as: open and closed questions, paraphrasing, speaking with understanding, reflection.
Read DetailsH2H sales
Test. The evaluator makes it possible to verify the value of a sales opportunity. It enables to assess what opportunities we have to convince a customer to our offer, and what we nee...
Read DetailsNegotiations
Audio-tip. The exercise contains forms of statements of key importance for negotiations, such as: structuring a conversation, building a coalition, formulating ideas, listening, argu...
Read DetailsConversations with patients
Training and development programs for medical personnel are a particular area of activity of Whitefox. You can count on a special offer and preferential price conditions.
Read DetailsLanguage, emotions, developmental models
Linguistic method
3000 transcripts of AC/DC exercises, 152 language forms, 10,000 photos of emotional expression, 500 facial analysis points
The Whitefox Statement Coding System was created on the basis of an analysis of over 3,000 transcripts recorded during the Assessment and Development Centre sessions, exercises and simulations.
Our research repository includes: superior-subordinate conversations, conversations with a team, B2B and B2C trade talks, customer service conversations, negotiations, interviews in respect of work organisation, group discussions on strategic planning and management, presentations.
Based on the analyses of collected recordings, and using studies and theories in the field of language psychology, linguistics and leadership, we have identified 152 language forms that directly affect effective communication in the above-listed contexts. During our training courses, we particularly focus on discussing and training the words, phrases and grammar structures guaranteeing that your managers and salespeople will achieve their goals because of the way they talk.
Everything we do at Whitefox is about communication in any case. Communication is the language, emotions and logic of action. However, it is the language that is the key to change and growth.
An important part of almost all developmental activities performed by Whitefox is the improvement of the ability to read emotional expressions that precede everything we hear and say.
To practice and master the recognition of emotional states of other people, we use computer software developed based on a manual analysis of 10,000 photographs showing 7 basic emotions. The application creates a face grid composed of 500 key points that enable to monitor even the slightest movements of muscles involved in emotional expressions.
Whitefox specialises in analysing the language characteristic for particular stages of adult human development. Leadership models and logic of action of 15% most effective leaders (individualist, strategist) are the heart of our system.
